As most of you are likely already well aware, recently news has come
about that
Capcom are in a bit of trouble financially, it's nothing too
desperate right now but the news of their less than desirable situation
was enough to cause many to question the companies future in the games
industry. So how did
Capcom, a company with a great many IPs under it's
belt get into such a mess? Well hopefully by the end of this I'll have
helped to answer that question.
It's public knowledge that
Capcom for a while now, have been
struggling to say the least. Earlier this year it was reported that
Capcom's profits dropped 37%, that's rather hefty loss, apparently they
stated the cause for this was the competition posed by the sheer amount
of AAA games released from other companies around the end of 2012 and
the beginning of 2013, that were supposedly over shadowing their
seemingly less appealing games. As well as
Capcom themselves openly admitting that their
attempts at "outsourcing" popular IPs to the West (such as
Resident Evil
and
Devil May Cry) had yielded less than satisfactory results.
But honestly, what kind of excuse is that for a company like
Capcom? With all their blatant miss use of DLC, on disk DLC,
microinstructions, and the milking of their popular franchises,
not to
mention a company that owns many, many popular games and franchises, but
chooses only to either cancel them, outsource them, or just sit on them
while they drive their most popular franchises like Resident Evil into
the ground while nickel and diming consumers by piecemealing their
content. With all this penny pinching how can
Capcom honestly be
doing bad financially? Or is all this penny pinching purely due to their
desperate circumstances?
As far as I'm concerned part of
Capcoms reason for it's current
financial situation is easily explainable, and it's something that's led
to the gradual degradation of many popular Japanese videogame
developers, and that is this obsession with appealing to the West.
Capcom was at their best back when they were developing fun, innovative
and enjoyable games, instead of trying to replicate western games in
order to appeal to a wider audience. Appealing to the west isn't a bad
thing in and of itself, heck eastern and western video game developers
could probably learn a lot from one another going by the different ways
they each approach certain genres, but the problem we see all too often
is that many Japanese games lose the originality that made them
appealing to begin with, casting off their charm purely in order to
appeal to a demographic they were never meant to appeal too.
Look at the state of
Resident Evil today for example,
RE was
always supposed to be a survival horror game, but now it's a pure action
game with Zombies (if you can even call them "Zombies" anymore) void of
any genuine chills, scares or the tense atmosphere that made the
franchise the huge success it once was, and what for? To appeal to a
wider demographic. Well maybe that might have been worth selling the
franchise out if
Capcom had realistic sales expectations, instead a
ridiculous figure for units sold like "7 million" Resident Evil 6
apparently sold around 4.9 million copies around may of this year,
leading
Capcom to believe the game was a failure... 4.9 million copies
sold is a failure now? And why? Because
Call of Duty sold $1 billion
copies suddenly every other company expects to make similar sales?...
It's madness,
COD wouldn't be the best selling franchise if every
company could pull of similar figures.
Now I've already done a review for
DmC: Devil May Cry where I
gave it an over all decent score, so I'm not about to go back on that
here, but this needs to be said. It may have sounded like a smart move
on paper to outsource
Devil May Cry to a western studio, but honestly
could
Capcom have handled the decision much worse than when they decided
on choosing
Ninja Theory... Now look, I like
Ninja Theory, I'm a huge
fan of
Heavenly Sword, but everything they've done since then have both
been pretty average... I'm not sure if
Capcom had this planned out from the
start in hopes of gaining more publicity for their now Western developed
game,
but the controversy that came about during the early teaser
trailer for DmC: Devil May Cry, and plagued the game all the way through
it's extended development, due to Ninja Theory's rather outspoken and
negative attitude to core fans of the original franchise, did little
good for what was a niche franchise to begin with, if anything the game gained
a lot of publicity due to fans voicing their anger at what
Ninja Theory
had done to their beloved franchise, while many argued back defending
Ninja Theory and their new approach to the franchise. in the end what we
ended up with was a half decent hack 'n slash which probably would have
done better sales wise had it not carried the title of "
Devil may Cry"
What needs to be learnt from this is that outsourcing very rarely ever
works out well, but if you're going to attempt it make sure the company
you're outsourcing to respects the core fans and doesn't add any
unnecessary weight to the inevitable controversy. But I digress.
As I stated above, one issue is that
Capcom keeps attempting to
appeal to the west by copying popular western games, while ignoring the
fact that it was their originality that made them such a success to
begin with. Another problem is the wasted potential posed by many, many
IPs
Capcom have chosen to just sit on for oh, over 10 years or so now
collecting dust, while they continue to butcher their most popular
franchise with each new iteration. How about a new
Ghouls and Ghosts, Or
Power Stone,
Dino Crisis,
Mega Man,
Breath of Fire,
Rival Schools or
Darkstalkers? the list goes on and on... But no, instead of
Capcom developing new iterations for
these popular IPs (well popular at the one time) IPs that many have
been asking for, for quite some time and putting them out there to make
some cash, they choose instead to sit on them letting their potential
waste away. I honestly can't stress this enough, if you actually look at
all the great games
Capcom own and could be developing on right now, it
seems utterly absurd for them to be doing absolutely nothing with them.
Capcom has so many great IPs, they're why they were such a great
company after all, but now it almost seems as if they're a shadow of
their former selves...
Capcom's brand new IP,
Deep Down, while looking
interesting is anything but original, seeming to blend both
Assassin
Creed's virtual reality story element with
Dark Souls gameplay
mechanics, it's certainly an interesting premise and without a doubt
I'll be checking the games out ASAP, but unless
Capcom can pull it off,
and offer an IP that can rival both
Assassins Creed and
Dark Souls, then
what future is there for a game that appears to be only a carbon copy
of the best of both popular IPs? Saying that though, being an online
only game with randomly generated dungeons and enemies, and offering
cooperative play is certainly cause for intrigue, but for now we'll jut
have to wait and see how it all comes together, especially considering
how lackluster
Capcoms recent projects have turned out to be.
I am Sorry if I'm coming off a little critical of
Capcom, but
understand this, the only reason I'm am being critical of them is
because I know what they are capable of. Some of my favourite franchises
have come from
Capcom, like
Resident Evil,
Ace Combat,
Onimusha
Warlords,
Rival Schools,
Street Fighter, and
Power Stone to name a few,
and believe me I could go on and on. This is why it pains me so to see
Capcom become such a mess, I don't know if it's because they've lost
much of the original talent behind their games and franchises, or are
just struggling to keep up in the age of AAA franchises, and everything
or nothing game development, but something needs to change at
Capcom or
else they may well find themselves being brought out in the not so distant
future.
Of course this doesn't just go for
Capcom,
Square Enix have been
responsible for a great many similar activities. The latest
Tomb Raider
reboot apparently failed to meet predicted sales made evident when the
company announced they had made a “extraordinary loss” on the project,
leading to major reforms and restructuring efforts for the company. The
Final Fantasy IIIX series of games continues to divide fans due to
Square Enix's
continued attempts to appeal to the West,
Sleeping Dogs, (essentially
GTA in a eastern setting) seemed to have come and gone without so much
as a whimper. So, is this what is to be expected when eastern videogame
companies try to replicate western videogames in hopes of finding
similar success? I don't think so.
Attempting to replicate the success of another without fully
understanding how that success came about in the first place, obviously
leads to ruin eventually. To say that Japanese
companies that attempt to appeal to the west are destined to fail
from the start, is overlooking the real issue. Many of these games
being developed to appeal to the west are just an attempt at cashing in
on the success of another.
It's those who understand where the success
comes from, or better yet, it's the companies who understand exactly why
a consumer enjoys a game, and then develops their game to cater to the
consumers interests, who will succeed in the end.
Really it's no secret as to why big companies like
Activision,
EA,
Ubisoft, and
Naughty Dog find success in the west while many big
Japanese developers struggle. Western companies are just more in tune
with what western consumers want, if western developers were to attempt
to appeal to Japanese consumers I imagine they would have just as much
of an issue appealing to them, as many Japanese developers have
appealing to western consumers. Japanese devs have it a lot tougher now
than they did in the past, that's why I admire any Japanese company who
continues staying true to themselves and their ideals, instead of
attempting to appeal to western consumers purely for financial gain.
That's not to say Japanese devs shouldn't develop western styled games,
not at all, what I mean is that any developer, (eastern or western)
needs to create content they understand instead of trying to replicate
the success of others without understanding exactly where that success
came from.
Anyway, I think I'll end it here before I ramble on any further.
Thanks for reading my blog and as always if you want to add
anything or disagree with any of the points I've made, please feel free
to leave a comment
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